Marketing Essay Example | Topics and Well Written Essays - 2000 words - 28

Marketing - Essay Example Electronics industry is ripe to welcome the new product that would be launched very shortly, which is customised cell phone. A marketing opportunity study was made on developing a new product for the existing market of cell phones. Cell phones of popular brands have limited features. Customers are fed up of the popular brands tactics of providing new technology features in latest range where something is always left to be desired and not fulfilled by the mobile phone companies. Only customised cell phones can be the solution to satisfy the customer needs with an innovative product with dependable services can be the best available means to capture the market well in time when the idea is still new to capture the cell phone users’ attention. What is a customisable mobile phone? A customisable mobile phone is a built-to-order phone that comes with the feature of snapping the unwanted functionality or adding the functionality as per the customer demand. It could be a GSM phone to be customised or the other. The customer will decide whether the phone should be touch screen, bar, flip or smart phone; whether it has a keyboard or the customer prefers a mobile phone without a keyboard. The customised mobile phone will offer the customers the choice to select the operating system of their choice from Google Android, apple, OS X or Microsoft and others. As per the marketing research plan, customised mobile is such an opportunity that can be instrumental in offering a cost-effective mobile phone of high quality. Customers would have the freedom to choose their preferred service provider; no need to subscribe to a particular service provider. The custom-ordered mobile would be available with warranties, after-sale service and rep air (Elgan, 2008). Under the concept of integrated marketing communication (IMC), which is a holistic approach to

Assignment Example | Topics and Well Written Essays - 1000 words - 13

Assignment Example doing working-class activities – and a performance that spark up controversy in the 60s because of its escape from the traditional morality and religion plays. Amidst the competition from renowned theatre houses in Toronto, Studio 275 will primarily rely on traditional publicity such as the use of media release, posters and flyers as well as giving out first hand information through direct marketing to theatre schools and organizations within its reach. Its audience will be composed of women from all income brackets, regardless of their age and background. It will emphasize the plot as something that is contentious in the past and will be refreshed through Studio 275’s production that will bring your memory and interest as to what have these women of the 60s have gone through. Studio 275 was established in 1985 with topmost priority in play development as a means of supporting Canadian playwrights and building the repertoire of Canadian plays. Moreover, the first 15 years of its existence gave emphasis on producing local works but eventually turned in producing shows that reflects the Canadian experience from many generation as well as history and sensibilities that people have brought to the country. This season, the company will focus on series of productions featuring the different sides of women caught up in differing situations. This year’s presentation will start off with Michel Tremblay’s first professionally produced work Les Belles Soeurs (The Sisters-in-Law) directed by Judith Chapman. The story created such controversy in the 60s because of the â€Å"joual† language used by women while discussing about men, religion and Bingo. It represents the working class women in Montreal, doing working-class activities while uttering vulgar language which shocked the Quebec stage in the 60s. 1. Women (Vistors and Canadians). This market includes women from all walks of life, regardless of its social status and age. The title may spark up their interest